A New Way to Think About Content
In the ever-evolving landscape of video production and content marketing, brands are under increasing pressure to produce the perfect commercial or video content. While the idea of "going viral" tantalizes many, the reality is more nuanced. Welcome to the world of Asset Libraries—your newfound best friend in video production.
Down with Artsy-Fartsiness: The Disconnect Between Brands and Their Production Partners
Navigating the vibrant yet challenging realm of video production can sometimes feel like a 100-mile race. As business scales, the need to convey your brand's message with authenticity and creativity amplifies. This is where production companies step in, taking you from mile 80 to 100. However, the journey can often be hampered by a notorious mindset in the industry - the "artsy-fartsy" syndrome.
ChatGPT: Your New Assistant Editor
The world of video production is becoming increasingly complex and content-heavy, with the necessity for short-form videos proliferating platforms like TikTok, Instagram, LinkedIn, and more. Traditional video editing methods are becoming burdensome, especially for creators who churn out extensive content on a weekly basis. The solution? Incorporating AI into video production for streamlining content batching and creating more engaging commercials. Here's how AI can assist in revolutionizing video production.
Turning Lemons into Video Lemonade
The process of transforming ideas into visuals is central to video production for marketing. The creation of commercials and ad campaigns isn't just about shooting good video—it's about crafting a compelling story, and sometimes, the magic lies more in getting creative with the assets you already have on hand.
The Power of Simplicity in Ad Campaigns
With brands and agencies continuously pushing the boundaries of creativity, it becomes crucial to understand the nuances that make a video truly memorable. In the sea of countless ad campaigns vying for your attention, one thing cuts through the noise - simple concepts executed at a high level.Let's dive into some of the highlights from a recent discussion on the subject and shed light on how brands can maximize their video marketing efforts.
Artist Spotlight: Dako Puač
Dako had aspirations for Art and Music since his early stages of life. Working together with amazing people and artists is what moves him the most. He sees Mile 80 as one big creative family that strives to reach greatness.
Breaking Down the Perfect Ad
The world of video production is an intricate blend of creativity, technology, and sometimes, disagreements. Dive into the realm of commercials and CGI, as we venture behind the scenes of an innovative ad with an unassuming protagonist – a CGI dog.
Content Upcycling: A New Wave in Video Production
"Content upcycling" might be a new term for many, but it's an innovative approach to video production and content marketing. Rooted in the concept of creatively repurposing existing assets, content upcycling is about maximizing the potential of your existing media library.
The Value of Flexibility in Production and Content
Video production has evolved into a dynamic and flexible craft. Today's successful commercials demand adaptability and creative thinking at every stage of the process. In this blog post, we explore a recent case study that epitomizes the need for flexibility in creative production, highlighting the keys to crafting powerful video content.
Shaping Dynamics in Commercial Production
Hey again - Ryan Sheffer here. In the vibrant world of video production, the elements that capture our attention go far beyond the visuals. Music and sound design play crucial roles in enhancing the emotional impact of a video. But how do these dynamics function in commercial production? Let's delve into the interplay between music, sound, and visuals, and how this synergy brings a commercial to life.
