Maximizing Impact with Event Video Production: The Key to Immersive Audience Experiences
The power of a high-quality event video lies in its ability to replicate the gut-punch effect of a well-executed cinematic experience. This is achieved not just through stunning visuals but, perhaps more crucially, through sound that resonates with the clarity and intensity of a live event.
Brand Marketing vs. Product Marketing in Video Production
Welcome to the world of video production, where the lines between brand marketing and product marketing often blur. Both are vital to a brand's success, but they serve different purposes and require unique strategies.
The Evolution of Video Production: When to Use a Phone vs. High-end Cameras
The age-old debate in the realm of video production - to use a high-end camera or to settle for your trusty smartphone? Today, we’ll dive into the major differences, benefits, and scenarios for both.
iPhone 15 Pro "Titanium" Spot VS. OnePlus 10T Launch Trailer
The excellent new Apple commercial launched the iPhone 15 Pro…and looks very familiar. A year ago, Mile 80 collaborated with the awesome team at XD Agency to create a launch ad for the OnePlus 10T. We couldn’t help but notice the similarities. What do you think?
Sometimes the Hard Stuff Is the Boring Stuff
When it comes to video production and working with top-tier brands, things can get quite intricate. Our recent collaboration with Intuit, a giant in the software industry, sheds light on the complexities involved in content production, particularly animation.
The Art of Professional Video Production: Moving Beyond the Amateur Mindset
The digital age is dominated by content, and at the heart of this content-driven world is video production. The art of creating visual stories has never been more crucial, and as brands strive to make their mark, they turn to production companies to bring their visions to life.However, diving deep into the world of video production, especially for complicated projects, reveals a marked difference between an amateur and a professional approach. It's the difference between simply having an idea and actually executing it on a grand scale.
5 Essential Steps to World-Class Video Production for Brands
In the competitive landscape of video production, every brand aspires to create content that stands out. Crafting world-class commercials and video content, however, is more than just point-and-shoot. Here are five transformative steps to elevate your brand's content production.
A New Way to Think About Content
In the ever-evolving landscape of video production and content marketing, brands are under increasing pressure to produce the perfect commercial or video content. While the idea of "going viral" tantalizes many, the reality is more nuanced. Welcome to the world of Asset Libraries—your newfound best friend in video production.
Down with Artsy-Fartsiness: The Disconnect Between Brands and Their Production Partners
Navigating the vibrant yet challenging realm of video production can sometimes feel like a 100-mile race. As business scales, the need to convey your brand's message with authenticity and creativity amplifies. This is where production companies step in, taking you from mile 80 to 100. However, the journey can often be hampered by a notorious mindset in the industry - the "artsy-fartsy" syndrome.
ChatGPT: Your New Assistant Editor
The world of video production is becoming increasingly complex and content-heavy, with the necessity for short-form videos proliferating platforms like TikTok, Instagram, LinkedIn, and more. Traditional video editing methods are becoming burdensome, especially for creators who churn out extensive content on a weekly basis. The solution? Incorporating AI into video production for streamlining content batching and creating more engaging commercials. Here's how AI can assist in revolutionizing video production.
