In the competitive landscape of video production, every brand aspires to create content that stands out. Crafting world-class commercials and video content, however, is more than just point-and-shoot. Here are five transformative steps to elevate your brand's content production.
1. Embrace the Creator's Mindset
Creators understand that not every video will go viral or become an instant hit. In the same vein, brands should recognize the power of volume and variety.
- Embrace Scale: Instead of focusing solely on a singular, high-quality video, think in terms of creating multiple pieces. Each one provides an opportunity for A/B testing, enabling you to fine-tune your approach based on analytics.
- Learn from Analytics: Using tools like TikTok or Instagram analytics can offer insights into what your audience truly wants.
2. Revamp Your Budgeting Strategy
Budgeting is a crucial step in video production, but it's essential to spend wisely.
- Shift Your Focus: By reducing your budget allocation to ultra-high-end production elements by even just 10%, you can increase your content output exponentially.
- Prioritize Needs Over Wants: Avoid overspending on elements that might not significantly enhance the viewer's experience, especially if it compromises the quantity or variety of content you can produce.
3. Recycle and Upcycle Content
Before diving into a new project, assess the content you already have.
- Re-use and Re-contextualize: Often, existing footage or elements can be given a fresh look or context, resulting in entirely new pieces of content without the added production costs.
- Avoid Redundancy: By effectively upcycling, you reduce the chances of creating repetitive content and make the most out of every piece of footage you have.
4. Collaborate with the Right Production Company
The company you choose to work with can make or break your video production endeavors.
- Communication is Key: Clearly convey your needs, especially in terms of the number of assets and the budget constraints.
- Shop Around: If a production company can't work within your budget or meet your content needs, don't hesitate to find another partner who can.
5. Stay Organized and Accessible
Having an organized system where all your audio-visual content resides can streamline future projects.
- Create an Asset Library: This should be a comprehensive database where all your brand's content is stored. It facilitates easy sharing and access across your team.
- Future-Proof Your Content: Ensure you have rights to all source files and they're stored in a secure yet accessible location.
World-class content production isn't merely about creating visually stunning videos. It's about combining strategy, creativity, and resourcefulness. By thinking like a creator, optimizing your budget, and leveraging existing content, your brand can consistently produce high-quality, diverse, and impactful content.