October 5, 2023
The Brand Spaceship Show

The Art of Professional Video Production: Moving Beyond the Amateur Mindset

The digital age is dominated by content, and at the heart of this content-driven world is video production. The art of creating visual stories has never been more crucial, and as brands strive to make their mark, they turn to production companies to bring their visions to life.

However, diving deep into the world of video production, especially for complicated projects, reveals a marked difference between an amateur and a professional approach. It's the difference between simply having an idea and actually executing it on a grand scale.

The Google Cloud Next Experience: Beyond the Pixels

Recently, Mile 80 undertook an ambitious project for Google Cloud Next, a live event showcasing the latest in tech innovations. Beyond the dazzling presentations and the buzz of the event, there lay a challenge that most attendees didn't see – the content production for a massive 231-foot screen. If you're doing the math, that's a staggering 20,000 pixels in width alone!

For this endeavor, 2,904 files were delivered. The complexity of this task is mind-boggling, even to those deeply involved in the project. The number speaks volumes about the sheer scale of work involved in content production for major events. But as with any professional venture, it's not just about the quantity, but the quality, organization, and seamless execution.

Data Organization: The Unsung Hero

One key component that stands out is the significance of data organization. While the creative process is essential, what's equally crucial is managing and storing these colossal amounts of data efficiently. This is where trackers come into play, ensuring each of those 2,904 files (or more) is adequately managed, stored, and accessed when needed. Proper file organization is not just a convenience; it's a necessity.

For production companies handling numerous projects simultaneously, a clear and efficient tracking system is the backbone that supports the entire operation. The importance of data storage, communication, and organization cannot be emphasized enough. In many cases, these factors are even more vital than the actual creative prowess.

Amateur vs. Professional: Lessons from the Field

Drawing from past experiences, professionals in the industry often recount times when they believed they had everything under control, only to face unexpected challenges. A memorable instance was during the editing of a documentary about brain trauma, where improper data organization led to significant costs, far surpassing the initial budget for editing.

The lessons? Being a professional isn't just about having the skills. It's about anticipating problems, having systems in place, and being able to pivot when things don't go as planned. A professional doesn't just focus on the creative output; they ensure that their work aligns with business objectives, meeting set goals efficiently and effectively.

Balancing Passion with Professionalism

While passion drives many in the video production field, it's essential not to equate personal worth or identity with the output. It's easy to get lost in the vastness of a project, but maintaining a balance is crucial. Setting clear boundaries and rules from the outset, understanding the project's scope, and consistently communicating can make the journey smoother.

Moreover, it's not just about saying 'yes'. Knowing when to decline, based on a clear understanding of capabilities and deliverables, is just as crucial.

Conclusion

In the vast landscape of commercials and content production, being a professional means evolving, learning from past experiences, and refining processes. As brands continue to seek standout commercials and videos, production companies are at the forefront, ensuring that the stories told are not just compelling, but also executed with precision and professionalism.

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