Mile 80, an expert in live event video production, joined hands with the Freeman company to produce an engaging series of videos for Amazon's 2022 NewFronts presentation. One of the standout pieces was an announcement trailer, cleverly spotlighting the array of new sports content available on Amazon Prime. Football fans rejoiced at the big news that Thursday Night Football was making a game-changing move to Amazon! This trailer is a shining example of what Mile 80 dubs as "content up-cycling" - a smart, sustainable approach to live event video production. It involves repurposing existing footage through editorial storytelling, breathing new life into individual clips to create something fresh and exciting. If you're looking for innovation in live event video production, keep an eye on Mile 80's creative content up-cycling techniques.