Mile 80 partnered up with XDA to create the introduction video for the launching of the new OnePlus 10T 5G and Oxygen OS13. The event took place on August 3rd 2022 in New York City. Mile 80 was responsible for concepting and storyboarding a 60 second video. The video told the story of the evolution of the Earth from the Big Bang all the way to the release of OnePlus’ newest phone. An added challenge was that the video needed to work both within traditional 16x9 environments as well as being projected 360 degrees in Gotham hall on a 280 feet wide screen with a 14 x 1 aspect ratio.
XDA is an award-winning creative agency with production chops designing experiences for industry-defining brands. Mile 80 started the collaboration with XDA in 2022 and we worked together for clients like One Plus and LinkedIn.