In an exciting collaboration, Velotric, a pioneering e-bike company, joined forces with Mile 80 to bring their new utility e-bikes to the limelight. The collaboration resulted in a high-octane series of videos and photos, introducing the world to Go1 and Packer1 e-bikes.
The campaign was crafted to emphasize the exhilaration of the journey rather than the destination, because the real magic of biking is not about where you're heading, but the joy of how you get there. Viewers are invited to experience the fun, freedom, and sense of adventure of riding Velotric's innovative e-bikes, and are reminded of why they first learned to ride a bike. Because it's fun.
