WHAT'S YOUR BIG IDEA?

M80 responsibilities: script, art direction, storyboard, animation, sound

Client: Gamma

‍

Gamma is an AI super powered content creation toolkit. What started as a replacement to powerpoint has become a super powered creative tool for anyone wanting to get their ideas into reality ASAP. When Gamma approached M80, they already had a new, and reborn branding that was electric. We worked with them to define how to make it move - and to bring their narrative to life.

What’s your big idea was a 2.5 month process. Given the speed that Gamma was growing and the size of the relaunch they were planning - the narrative had to be just right. Through multiple weeks, M80 and Gamma collaborated to ensure that the story and highlighted Gammas reflected the brand best.

‍

The result was electric motion to match their gorgeous branding. The response online was nothing short of fantastic. To this day, this single video has driven the most online conversation leading back to M80 out of all of our work.
‍