Gammarama
M80 responsibilities: VizID, script, art direction, storyboard, animation, sound
Client: Gamma
One of the most common creative tasks we face at mile 80 - is to help bring a digital brand into the physical world. With Gammarama, Gamma aimed to bring their insanely creative and exciting branding into a more grounded physical reality. We had 4 weeks to collaborate with their stellar team on VizID, design, and motion assets across the full show. It was a sprint that forced our hand towards cultivating and improving upon our AI + Human creative workflows.
The hottest creative trend in 2026 is instant video with AI. Candidly, we’re not huge fans of that process at M80. Not just because of the existential threat it represents for our jobs :)... but also, because we’re firm believers that creativity has a bit of a soul. It’s something bespoke and not easily copied by machine. We also LOVE technology, and any tool that can improve our workflows, speed, and capability.Gamma is an AI creativity company, and because of that they are open to the most unique workflows we can come up with. It was absolutely the best project possible for us to experiment, refine, and develop our hybrid approach to AI creativity.
The end result was a show that looked like it had months of content preparation time, conceptualized, sculpted, and delivered within a month. This speed and quality was only possible by partnering generative AI tools with the creative capacity of amazing artists.