Antigravity

M80 responsibilities: creative strategy, storyboard, motion, editing, vfx, sound

Agency: Message House

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Insta360 was about to go head to head with DJI - announcing their first ever drone. A drone that could do something crazy - the feeling of flight through onboard 360 cameras and a set of VR goggles to pilot with. Message House contacted M80 to collaborate with them for the launch event’s opening video.

Insta360 was announcing not only their first drone - but a separate company called Antigravity within their umbrella. Because of this, the desire was for unique flare for the video that felt nothing like previous Insta360 projects.

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M80 worked with Message House to craft a truly unique feeling with Antigravity’s launch video. Layers, texture, and a mixture of 360, black/white, and color visuals ensured that the piece felt completely unlike anything else Insta360 had done before. And, we hope, it feels a bit different from anything else you’ve seen elsewhere as well.