OnePlus 10 / Cloud 11

M80 responsibilities: creative strategy, art direction, storyboard, motion, editing, vfx, sound

Agency: XDA

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OnePlus is a very successful Android phone and accessory creator based in China. Mile 80 alongside agency partner XDA have worked on multiple events for OnePlus that have looked to jumpstart the company’s presence in the US. We’ve created 360 opening videos, huge preshow campaigns, all sorts of presentation motion and design.

M80’s first event with XDA and OnePlus launched the 10T in a 360 experience at Gotham Hall. The show started without a sign that it would be 360 projection. The first moments were all on one main large screen - then at a moment of explosion, the 360 opening video content enveloped the audience resulting in audible gasps.

After this successful event, M80 went on to collaborate for the OnePlus 11 launch, code named Cloud eleven. For this project we crafted a whole “cloud world” in 3D and built opening videos, animations, and static renders for the show. We also created multiple KSP related commercials that aired ahead of the launch.