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Our mandate in producing video and motion elements for the keynote for this year's annual engineering conference was to help agency partner Freeman and Google demonstrate how AI is affecting the way companies work, accelerating business transformation. With tens of thousands of attendees joining us in Las Vegas, we helped weave together stories that established Google Cloud's preeminence at the forefront of the AI platform shift.
Producing a keynote of this magnitude is both technically complex and materially robust, with almost 2,500 disparate files that need to be stitched together meticulously in order to create one cohesive presentation that ultimately would be broadcast across 12 different screens within the venue.
We focused on elevating the core branding and concept defined by Freeman and the Google team through design, motion, and video.
Within the Freeman-produced keynote, Mile 80's primary deliverable was a motion design package that would carry through each chapter of the video presentation - creating continuity from one story to the next and providing the audience with a flow that made sense, while also allowing space for spectacular interstitials we like to call "WOW Moments", intended to force people into paying attention in the moment. We also crafted Sundar Pichai's video alongside Google and the Freeman team.
While the show was executed flawlessly and attendees were universally enthralled with the presentation, perhaps what was most reflective of our joint success was the reception the CEO received following the broadcast of the video we helped bring to life on his behalf - a video that stated in no uncertain terms, Google Cloud is a leader in this space and intends to maintain that position moving forward.